A 20-year Mediterranean institution on the Upper East & West Side, feel-good food shot to feel exactly that.
HARD PERFORMANCE NUMBERS ADDED AS CLIENTS REPORT THEM.
Effy's Cafe has fed New Yorkers fresh, from-scratch Mediterranean food for more than 20 years, kosher, meatless, and beloved for its all-day boozy brunch across its Upper East and Upper West Side locations. A brand with that much history needed photography that felt warm, fresh and true to it.
We shot the menu and the cafe atmosphere, the brunch spreads, the mezze, the feel-good room, a library balanced between appetizing food and the welcoming vibe that keeps regulars coming back.
Warm, fresh imagery that lives up to a two-decade reputation, running across both locations, the menu and social.




Effy's imagery runs across their website, menus and social, consistent across both Manhattan locations.
See our work on their site ↗"[ Client quote coming soon, Effy's Cafe ]"